How do we begin making products and services truly accessible? Accessibility is not just an afterthought or a checkbox—it’s a fundamental aspect of creating inclusive experiences for all users. But where do we start, and who needs to be involved?

In this talk, we will explore why accessibility should be considered from the very first stages of ideation and how different roles—designers, developers, product managers, and stakeholders—can contribute to building more inclusive digital experiences. We will debunk common myths surrounding accessibility, such as the misconception that it only benefits a small percentage of users or that it is too costly and complex to implement.

By examining real-world examples and practical strategies, we will discuss key considerations that can make a meaningful impact, from thoughtful design decisions to technical implementations. Whether you’re new to accessibility or looking to strengthen your approach, this session will provide insights and actionable steps to help you create products that work for everyone.